GHD Platinum+ (White)

Introducing the ghd Platinum+ hair straightener - our innovative smart styler with ultra-zone® technology that anticipates your hair's needs for a completely personalized finish!

A fan favorite, our ghd HAIR STRAIGHTENERS are designed to acknowledge your hair's thickness and styling pace, adjusting heat across the floating plates for consistent and customised results. With infinity sensors monitoring heat 250 times per second on the high-gloss plates, you can expect a unique and tailored styling experience for any hair type or length. Operating at the perfect styling temperature of 185 degrees, the platinum+ not only protects your hair's integrity but also delivers 70% stronger hair, 75% more shine and 2x more colour protection. The rounded barrel allows for versatile styles, from loose waves to a sleek and flawless straight look. Plus, the one-of-a-kind wishbone hinge keeps the precision-milled plates perfectly aligned for effortless and snag-free styling. No matter where you go,

*reduced breakage and 2 x more colour protection vs a styler working at 230ºC
*Proven to increase shine vs. naturally dried hair.